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Workshop A: Customer Discovery- Practice for the Real World
1. Before Leaving The Building
1.1: The Phases of Customer Discovery (0:37)
1.2: Pre-Planning Contacts (4:33)
1.3: Customer Interview Dry Runs (0:48)
1.4: Discovery is for Founders (1:30)
1.5: Pass-Fail Experiments (1:32)
2. Outside the Building
2.1: Being Aggressive (1:29)
2.2: Conducting a Customer Interview (1:30)
2.3: Letting the Customer Interview Flow (1:37)
2.4: Sizing the Opportunity (2:49)
2.5: Finding Patterns Mobile (1:50)
2.6: Looking for Insights (0:58)
3. Early Mistakes to Avoid
3.1: Death by PowerPoint
3.2: Death by Demo 1
3.3: Death by Demo 2
3.4: Understanding the Problem
3.5: Multi-Person Interview
3.6: Assuming You Know
3.7: B-to-B to C
3.8: Existing vs. New Markets
3.9: Asking the Right Question
3.10: Public Interviews
4. Understanding What the Customer is Telling You
4.1: Engaging the Customer
4.2: Customer Empathy
4.3: The Distracted Customer
4.4: Customers Lie
4.5: The User, the Buyer & the Saboteur
5. Back in the Building
5.1: Extracting Insight from Data
5.2 Pay Attention to Outliers
5.3 Getting the MVP Right
5.4 The "Other 85%"
5.5: Finding Early Evangelists (1:16)
5.6: Communicating You Discovery (2:26)
Teach online with
4.5: The User, the Buyer & the Saboteur
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