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Course 1: Startup Essentials

Let's Build a Viable Business Model!

What are Startup Essentials?

Startup Essentials is the 1st of 3 courses leading the Ready2Startup Certificate

Prerequisites: The only prerequisite for this course is commitment to complete the course, internet access and access to your own Google account.

Learning Objectives: Students should come to class able to answer the following questions:

• What’s the difference between search and execution?
• What is a business model versus a business plan?
• What is the Business Model Canvas?
• What are the 9 components of the Business Model Canvas?
• What is a hypothesis?
• What do we mean by “experiments”?
• What is Customer Development?
• What are the key tenets of Customer Development?

Class Organization

Each course is organized around students hypothesis-testing their business model assumptions outside the classroom:

  • Talking to 10-15 customers.
  • Capturing their Customer Discovery progress and updating their Business Model Canvas.
  • Taking what they learned and assembling a 10-minute Lessons Learned presentation.
  • Engaging with their mentors.
  • Attending mandatory office hours.
  • Watching the lectures for the week and preparing questions for discussion.
  • Receiving comments and suggestions from other teams and the teaching team on the lessons learned.

During Office Hours:

• Class Q&A about what happened during the past week’s Discovery.

• Team presentations and instructor critiques.

• Discussion about the online lecture you just watched on one of the nine building blocks of a business model to help prepare you for next week’s Discovery (see diagram below, taken from Business Model Generation).

Note: The work you will be presenting will be based on the lecture you watched the prior week. The lecture you watch just before class, and the in-class lecture, will cover the upcoming week’s business model topic to prepare you for the discovery tasks for this week. That means we expect you to have watched that lecture prior to the class.

For example, when you arrive for Class 4, where you will be presenting your work on Channels, you are expected to have just watched the Customer Relationships lecture on Udacity. You should come prepared with any questions or comments about Customer Relations for in-class discussion, (which will occur at the end of the team presentations) which will have a primary focus on Channels.

Each week you are expected to have an updated version of your entire Business Model Canvas, but your Customer Discovery should focus especially on the topic discussed in the prior week’s class.

The diagram below shows for which business model block your team will present Customer Discovery each week. lecture viewing is one week ahead of this schedule.

Your Instructor

April Roberts Holland
April Roberts Holland

Class Curriculum

  Lesson 2: Value Proposition
Available in days
days after you enroll

Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

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